TV commercials, once the undisputed champion of brand exposure, are now carefully evaluated for their ability to generate measurable return on investment (ROI). The question many companies ask is ...

AmaWaterways has premiered its first national, multi-network television commercial, according to the company. The commercial ...

Tesla built one of the world’s most recognizable car brands while largely skipping the most traditional tool in the automaker playbook: the big-budget television spot. Instead of crowding the airwaves ...

Before becoming household names, many Hollywood actors got their first taste of fame — and paychecks — in TV commercials. Advertising offered young performers a platform to gain on-camera experience, ...

Commercial jingles will always be significant. Where did they come from? There were simply created to promote television commercials. What is a television commercial? A television commercial is simply ...

These one-hit wonders topped the charts before they were used in TV commercials. However, their inclusion in those ads likely did them a few favors. Let’s take a look at a few famous one-hit wonders ...

For over a year, AEW has branded itself as "where the best wrestle." Moving forward, Tony Khan and the company have shifted the message a bit. Powerhouse Hobbs, Ricochet, Orange Cassidy, and Thekla ...

Vibe.co explains TV advertising costs, covering CPM and CPP models, local vs. national pricing, and the impact of emerging media formats.