Brad Adgate, senior vice president for media planning and buying agency Horizon Media in New York, discusses product placement in TV programming. He is attending the "Upfront" market, the annual event ...

Artificial Intelligence (AI) video creator Waymark offers a platform for local businesses to create personalized commercials in a matter of minutes. Advertising over the years, no doubt, has evolved ...

Even with the onset of streaming, many advertising executives would argue there’s still no better way to sell a product than through a widely seen TV commercial. It’s why spots at the Super Bowl still ...