The Tata jewellery brand’s latest TVC, anchored by the line ‘Give wings to the girl within,’ positions natural diamonds as a ...

Jewellery retail brand Tanishq has withdrawn an ad for its Ekatvam collection after a group of social media users branded the ad "anti-Hindu" and called for a boycott of the brand. In the film, a ...

Conceptualised by Kommune, the film centres on a quiet, reflective exchange between the couple, exploring familiarity, ...

An advert from the Indian jewellery company Tanishq recently became the subject of intense social debate because of its creative depiction of an inter-religious household. Tata Group ultimately pulled ...

The ad talks about a bond that is built and strengthened over time, a bond that has trust and is rare, just like Tanishq’s ...

This Dhanteras, bigbasket brings Tanishq's exclusive coins to your doorstep in record time Mumbai: Bigbasket, a Tata Enterprise, has announced an exciting partnership with Tanishq, one of India's most ...

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The TVC uses the premise of remarriage as the backdrop for the brand's contemporary range of wedding jewellery. With the film, the brand is targeting young women who are looking for differentiated ...

Could the possible fallout of such controversies be a more careful evaluation of the creative brief, in future? How much should the brief change to have the necessary guard rails, and more importantly ...

Advertising Agencies Association of India (AAAI) disapproves the targeting of the recent Tanishq ad featuring an inter-faith couple. The threats against Tanishq as well as its employees, which led to ...