Around 9 to 12 years old, your child will enter their “tween” years. Also called pre-teenagers, tweens are at the age where they’re leaving childhood and entering adolescence. With the onset of ...

It wasn’t that long ago that tween retail — the demographic largely known as pre-teenagers between ages 9 to 12 — were still considered a viable market. But, Jessica Ramírez, a senior research analyst ...

Your tween is reading your face more than your rules. Model these everyday lessons at home so they pick up skills they can actually use with friends, teachers, and themselves.

Tweens care deeply about where they fit. These simple, research-informed strategies help your child read friend dynamics, choose healthy connections, and feel confident in their own skin.

Though tweens can be notoriously hard to shop for, we spoke with a group of fifth graders (and tween experts) to find the top gifts they're looking forward to this holiday season. For some tweens, a ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Here, you’ll find a wide array of options that’ll fit any ...

Are you looking for ways to spend free time together with your tween or teens? Having quality time together can sometimes be ...

Nine- to 12-year-old girls, also known as tweens, unsurprisingly vacillate between childlike interests and adult-esque sophistication. (As the parent of a 9-year-old, I see this up close.) They’re ...

Like many millennial moms, I remember officially graduating from Lip Smackers to The Body Shop’s Kiwi Fruit Lip Balm. Today, I might be labeled a “Sephora Kid” for all the sampling of beauty products ...