The US is seeking to significantly expand its vetting of social media accounts for people who want to enter the country. In 2019, during President Donald Trump’s first term, the US imposed a requirement that visa applicants disclose their social media accounts.

After a rough start to the year for inbound tourism, the United States’ destination marketing organization is rolling out a new campaign to bolster travel demand. Brand USA’s global campaign, “America the Beautiful,” launched Monday at Brand USA ...

The U.S. Travel Association is joining forces with The Great American Road Trip in celebration of the nation's 250th anniversary.

Big Sky, Montana, has claimed the top spot as Expedia’s No. 1 travel destination for 2026. Interest is rising fast, with searches for flights and lodging jumping a whopping 92% this year, signaling that this once-under-the-radar mountain town is now officially on travelers’ radars.

At a time of political upheaval weighing on inbound tourism, Brand USA's new campaign aims to lift global enthusiasm for U.S. travel. The U.S. tourism industry’s marketing arm unveiled a new global campaign Monday, as political rhetoric, visa issuance ...

As America’s global image wavers, Brand USA faces the daunting task of restoring traveler confidence with a sharply reduced budget. Private industry and a handful of committed insiders are stepping in, working against political turbulence to reassure ...

As the U.S. travel industry continues to grow, new research suggests that emissions are falling: a good sign for the industry and the world.

Brand USA, the destination marketing organization for the United States, today launched America the Beautiful, a global tourism marketing campaign and platform that represents the organization’s most ambitious marketing initiative to date. The campaign ...