The author of the first textbook in Social Psychology, William McDougall, who served on the faculties of Oxford, Harvard, and Duke University, wrote that: “We may fairly ascribe the incapacity of the ...

The e-bike business is exploding with options for every type of rider. People’s behavior is harder to understand than ever. Sure, people are more willing to share. They’re more willing to write about ...

In the recent event "How Delivering Against Consumer Core Values Will Help Drive Business Growth," experts share how to understand and tap into customer values. Demographics don't tell the whole story ...

The ability to articulate your values is a struggle for many people. It is not that they are without values, but being able to convey what is important to them can be difficult. Nevertheless, everyone ...

Merchants can help improve customer acquisition, conversion, and retention by understanding the role customer values play in purchase decisions. Pairing an understanding of customer values with data ...

The ideal sales call features a value-added proposition to the prospective client, detailing how your solution or service meets that specific customer's needs. The truth is, most sales calls devolve ...

A monthly overview of things you need to know as an architect or aspiring architect. Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with ...