In a shocking reversal in strategy, Universal Pictures is lengthening the time that movies will play exclusively in theaters.

Universal Pictures will now keep its movies in theaters for at least five weekends, a reversal from the studio's previous ...

In what is surely news to celebrate throughout the movie industry, Universal Pictures is extending the length of its ...

Hint: It was already doing exactly that.

Universal Studios will remain committed to a 45-day/7-week theatrical window for their major feature films before going PVOD in 2027. The post Universal Commits to a 45-Day Theatrical Window in 2027 ...

Theaters will get a minimum of five weekends of exclusive play and then, starting next year, seven. A pandemic-era policy was guaranteeing only three.

Universal Pictures signals a major industry reset, expanding theatrical windows and dialing back pandemic-era streaming tactics in a shift welcomed by cinema chains.

With movie theaters fighting on multiple fronts to keep their businesses afloat and the box office steadily recovering, one constant plea they've stated is the need for longer and more consistent ...

In 2026, Universal Pictures movies began hitting Netflix in the US much sooner than normal, thanks to an accelerated deal ...

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All four films in the "Jurassic World" franchise has dominated Netflix's current Top 10 for the week of March 2, the streamer announced.