How to use Video View campaigns effectively in Google Ads

Welcome to our weekly Search Engine Land series, Everything you need to know about Google Ads in less than 3 minutes. Every ...
Android

YouTube hiding video view counter and upload dates as a test

For a while now, the YouTube team has been experimenting with some changes in an effort to improve the experience or keep users engaged longer. As is often the case with changes to things established ...
Search Engine Land

Google sunsets Maximum CPV strategy for Video View campaigns

Google Ads will make significant changes to Video View Campaigns starting in April. Google is introducing a Target Cost-Per-View (CPV) bidding strategy and replacing the Maximum CPV option for new ...