After years of relentlessly focusing on direct-to-consumer sales, Nike is doubling back down on wholesale, a move some analysts say was bound to happen. In a Thursday call with investors, Nike ...
In the past, I’ve been critical of Nike’s move to DTC (direct-to-consumer). Nike was a fabulously profitable company prior to its adoption of a direct-to-consumer strategy in 2017. In fact, the ...
The ebb and flow of partnerships in retail have always been fascinating to observe. Like watching a chess match, each move represents a calculated decision that aims to propel the players toward a ...
The company warned that Donald Trump-era tariffs are costing it around $1.5 billion annually, a 50% jump from earlier forecasts, mainly due to Vietnam-made footwear now facing a 20% levy. Despite the ...
NIKE Inc.’s NKE wholesale business is showing early signs of momentum, even as the company navigates a broader reset under its “Win Now” strategy. In fourth-quarter fiscal 2025, wholesale revenues ...
Nike is reportedly closing nine of its wholesale accounts: City Blue, VIM, EbLens, Belk, Dillard's, Fred Meyer, Bob's Stores, Boscov's and Zappos, according to an analyst note from Susquehanna ...
NEW YORK — It’s a refrain throughout retail’s executive ranks that omnichannel shoppers are more valuable than single-channel ones. At Nike in particular, omnichannel shoppers are “at least twice” as ...
Nike is continuing to reengage with the wholesale channel and add even more points of distribution as it works to turn around its business after previous CEO John Donahoe’s failed strategies, which ...
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