For years, brands’ default narrative for women’s soccer marketing was great stories, inspiring athletes, but commercially unproven. Sponsors stayed conservative, sticking with the NFL, NBA, MLB and ...
The debate about transgender women athletes in competitive sports has been going on for years. In the United States, President Donald Trump recently signed a decree banning trans women athletes from ...
A presentation at a World Athletics panel in Tokyo on Friday revealed that 50 to 60 athletes with male biological advantages have been finalists in the female category at global and continental ...
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