For the first time, small and medium sized businesses can run a single campaign across ITV Media, Sky Media, and Channel 4 ...

Comcast's advertising arm announced a partnership with Affinity Solutions to use purchase transaction data in its AI audience discovery engine. The collaboration aims to connect TV ad exposure with ...

Comcast plans to launch a new advertising platform that will make it easier for smaller businesses to buy ad time — and, the company hopes, to beckon some advertisers away from social media and ...

NEW YORK—Comcast Advertising has launched a new AI creative platform that will make it much easier for small businesses and local advertisers to market and promote their products by using AI-powered ...

Comcast on Monday unveiled a platform to make buying ads across TV, linear and digital as easy as on search and social media platforms. The idea is to allow more small businesses to use performance ...

Estrella MediaCo, Fuse Media, LG Ad Solutions, Scripps, Spectrum Reach, and Vizio join Universal Ads “With its sight, sound, and emotion, it is hard to compare to the impactful ad experience of ...

Universal Ads, Comcast’s self-service advertising platform for the premium TV industry, has officially launched in the UK in ...

UPDATE: A previous version of this story mentioned that famed VFX studio Industrial Light and Magic (ILM) had worked on this ad, as noted by The Hollywood Reporter. A rep for the company has now ...

Moving performance advertising and marketing deeper into television, Comcast on Wednesday released a tool for the Model Context Protocol (MCP), an open standard for connecting AI tools to external ...