SAP now offers an enterprise data management platform to help enhance data accessibility and governance. I recently spent time in New York City with SAP leadership as they unveiled the company’s ...

Google Cloud and SAP SE say they’re building on their longstanding relationship with a number of new integrations across artificial intelligence and infrastructure aimed at helping SAP users better ...

SAP SE have renamed its SAP Emarsys solution to SAP Engagement Cloud. The company says this reflects SAP's strategy to make ...

Is there a world where marketers move past silos to become ‘engagement architects,’ shifting from manual tasks to true orchestration? The post SAP evolves Emarsys into a full-blown engagement cloud ...

Enterprise software giant SAP SE today debuted the Business Data Cloud, a new data solution that unifies all SAP data and third-party data throughout an organization to provide a foundation for ...

Prior to SAP's Unleashed event last month, I braced myself for a barrage of agentic AI announcements. Every vendor is doing them, and I think we know why. Yes, SAP did issue some agentic news at ...

SAP today announced a substantial upgrade to its enterprise-wide data management offerings and strategy. Called SAP Business Data Cloud, the new offering is a managed software-as-a-service (SaaS) that ...

Designed for CIOs, data leaders, and business teams seeking to modernise reporting and AI Readiness without introducing ...

On Thursday, February 13, SAP made a slew of AI and data announcements, including the launch of the SAP Business Data Cloud, and a "landmark" new partnership with Databricks. SAP unveiled this news ...

SAP announced that the SAP Emarsys solution is being renamed to SAP Engagement Cloud-reflecting SAP's strategy to make engagement a core enterprise capability across the SAP portfolio. SAP Engagement ...