The Graphics Interchange Format, or GIF, was first developed by computer scientist working at CompuServe back in 1987. And while it has swelled or dipped, the debate over how to pronounce the acronym ...

Jif peanut butter has waded into one of the most fervent debates of our modern time: the right way to pronounce GIF. The battle has raged for some time now between those with strong feelings as to the ...

There is a big debate on the proper pronunciation. When you want to ask someone if they liked the GIF that you sent, how do you say it out loud? Most of us have heard it spoken a couple of different ...

Steve Wilhite - the inventor of the GIF file format - has confirmed that it should actually be pronounced 'Jif'. Wilhite was honoured with a lifetime achievement award at the annual Webby Awards in ...

Jif has released a limited-edition jar of GIF peanut butter in a collaboration meant to be as smooth as the product itself. The purpose is to "settle the great debate" over how to pronounce the ...

Jif peanut butter is sharing its label with the word Gif, a brilliant branding move that attempts to settle one of the most important questions of our time: Hard G or soft? The “answer” is on the ...

Jif's collaboration with Giphy is a clever way to put its brand into cultural conversations about the right way to say the word GIF, engaging with consumers in a social media debate that has gone on ...

And so on. But the thing is? The Times is right. The first GIF I ever made, which, lamentably, isn't currently online, was of breakdancers. (It was sort of like the image at left, which is from this ...

After years of controversy over how to properly pronounce the word “GIF," experts on the word appears to have finally settled the debate. Nationally known peanut butter brand JIF and GIF platform ...

I started playing around on the Internet back in the early ’90s before there was a fully formed World Wide Web. At that time, the GIF (Graphics Exchange Format) was the image of choice for many things ...

It didn't require the imprimatur of The New York Times to resolve the GIF pronunciation debate, nor will the paper's assertion on Tuesday actually resolve it. But the war is won, even if the battle ...