The Bridge Between Concept and ExecutionPriya is a content strategist for a global brand. She spends her days developing content strategies, conceptualizing campaign ideas, writing creative briefs.

• Paint a pair of wooden earrings while enjoying a glass of wine or mocktail, led by Baylie Peplow-Huyett of Red Umbrella Designs, at RYZO Tasting Room in Twisp on Wednesday, Jan. 28, from 5:30-7:30 p ...

Oren dives into creative direction, exploring briefs, creative strategy, brand design, and the creative process. Discover how to master visual themes and more! House Oversight Committee recommends ...

You know it’s important to develop strong branded assets for your business—from advertising campaigns to social media posts, website copy, out-of-home advertising, and beyond. But how do you ensure ...

If you work in marketing, you know that an event without a plan is just a really expensive party. Experiential marketing no longer rewards spectacle for spectacle’s sake. Brands aren’t just competing ...

Good legal writing is a lot more than simply getting the law right. The year 2025 has been a very busy one for me in terms of drafting legal briefs on some issue or another. This means that not only ...

Ideal for content creators comfortable on camera who can deliver natural, conversational performances that feel like organic social posts. You’ll be provided with a creative brief, examples, and key ...

Skims sells out of a unique product and Domino’s beats sales estimates—plus, why it was a bad week for State Farm and Trader Joe’s.

This is not the place to analyze the details of former FBI Director James Comey’s indictment because we don’t know what those details are. Prosecutors will soon have to come up with a bill of ...

This is not the place to analyze the details of former FBI Director James Comey’s indictment because we don’t know what those details are. Prosecutors will soon have to come up with a bill of ...