A title deal can buy naming rights, broadcast mentions, signage, and hospitality, yet many brands end up spending an ...

Explore pop-up retail: temporary shops capitalizing on trends and seasons. Learn about their history, operation, and notable examples for business insights.

Advertisers are being offered ways to target specific viewers at key times during a live broadcast, notably sports.

Political marketing is the lifeblood of any political campaign. It's how candidates and parties build bridges with voters, mould public sentiment, and clinch victories at the polls. Let's dive deeply ...

LinkedIn adds new integrations and capabilities to events, helping B2B marketers like Impact.com turn online events into scalable, data-driven growth engines. LinkedIn has added new integrations and ...

Campaign Asia-Pacific is pleased to announce that entries are now open for the Event Marketing Awards 2026, marking a decade of honouring Asia-Pacific's top event and marketing professionals who bring ...

Broadcast TV continues to draw big audiences. And they are increasingly getting special events, award shows and sports — lots of sports. By John Koblin MTV’s “Video Music Awards” had been a cable-only ...

The holiday season—spanning from Thanksgiving through Christmas—is one of the most lucrative and festive times of the year for event venues and caterers. It’s also one of the most competitive.

People in New York City are bombarded by ads at every turn. Advertising professionals encountered this phenomenon last week while en route to The Penn District, home base of Advertising Week New York ...

While consumers have returned to live events in droves following a sluggish COVID-related period for the space, the decision to attend an event in-person has become an increasingly complex one for the ...

DoorDash on Thursday (Aug. 21) launched a campaign meant to promote a new rewards program and grow loyalty among college football fans, according to details shared with Marketing Dive. A 30-second ...

Experiential marketing is a form of marketing that involves creating memorable, immersive, and engaging experiences. It involves real-life interactive experiences and is commonly used within a B2C ...