The makeup artist Pat McGrath was a favorite of Taylor Swift, Kim Kardashian and Madonna. Then she became a billion-dollar ...

Here's the minimum effective visibility required for CEOs to build trust, credibility and authority without sacrificing their time or focus.

As the Seattle Seahawks and New England Patriots battle on the field in Sunday's Super Bowl, the stakes will once again be high for advertisers.

Here's the right way to answer when asked how to describe yourself in a job interview.

High school athletes in Greater Lansing and across Michigan will now have more opportunities to capitalize on their personal brands. The Michigan High School Athletic Association announced Tuesday, ...

Should we do a ‘collab’ post? What would the caption be? Is the accompanying carousel of images the right ‘vibe’? Nope, I’m not an influencer working her magic with a shiny endorsement deal, but a ...

Gmail is being rethought as a proactive assistant system. Google is cautious about changing workflows used by billions. This vision is exploratory, ambitious, and far from finished. What is the first ...

Vice President of Growth & Engagement at CBS News and Stations Jennifer Earl is the Vice President of Growth & Engagement at CBS News and Stations. Jennifer has previously written for outlets ...

When leaders articulate and consistently keep their brand promise, they build trust. And trust, not charisma or visibility, is what sustains leadership over time. This distinction sits at the heart of ...

To make a splash in a crowded market, new streetwear brands often rely on loud, IG-popping pieces and celebrity co-signs. Isaac Allen, the 21-year-old founder of Zic, opted for a different approach.

And perhaps the most important one of all: the September return of BlizzCon, the beloved fan convention hosted by Blizzard Entertainment at the Anaheim Convention Center, which was skipped in 2024 and ...

Craft a personal brand by telling your story, focusing on problems solved and why your work matters to translate your expertise into relatable language. Regular sharing of insights and connecting any ...