The Simpsons has one of the strongest, most complete visual brands on Earth. What happens when you tear it apart? The Simpsons has one of the most uniform and recognizable visual brands in the world—by design. FX bought the show in perpetuity a few years ago, making The Simpsons one of its bedrock shows under the tagline "Every Simpsons Ever." It was an appeal to superfans—of which there are many—but when it came to repackaging the old episodes, it still needed new introductions, known as idents
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