Imperial Blue’s new Men Will Be Men spot, with a celeb this time
Imperial Blue’s new Men Will Be Men spot, with a celeb this time
Oct 13, 2020
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Wiki Of Ads | Creative I Marketing on Instagram: "The Imperial Blue “Lift” commercial doesn’t feel like an ad it feels like a cultural snapshot of human instincts. At a time when alcohol advertising had to be surrogate and subtle, this film turned a tiny, everyday moment into an enduring piece of humour. Built on the simple yet uncanny truth that some reactions don’t need words, the ad captures two men in an elevator about to step out until a beautiful woman (played by Disha Patani in one of her
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The Best of Advertising on Instagram: "Follow @bestofads for more. The 2008 Seagram’s Imperial Blue Men Will Be Men ad is still remembered because it paired Dilip Joshi and Sumeet Raghavan in a funny, simple setup. The commercial shows them as two clueless, bumbling friends in a rose garden, and the joke is built around silly, illogical moments that feel familiar. It was part of Imperial Blue’s long-running Men Will Be Men campaign, known for its light, cheeky humour. The ad became popular mainl
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Finding Good Ads | Marketing | Advertising on Instagram: "The “Heartbeat” film is the 2020 entry in Seagram’s Imperial Blue long-running “Men Will Be Men” series. The spot, conceived by Ogilvy and directed by Abhinav Pratiman, plays a simple but cheeky idea: even an unconscious man reacts like a man. The hospital scene uses no dialogue, only expressive acting and a well-timed heartbeat cue to build the gag, then lands the punchline with the brand line. The film went viral fast, clocking millions
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