Amazon’s festive ad tells the story of three life-long friends
creativereview.co.uk
Amazon’s festive ad tells the story of three life-long friends
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In Amazon's 60-second Super Bowl ad "Alexaaaa ," Chris Hemsworth imagines worst-case scenarios where Alexa AI tries to kill him. Airing during the third quarter, the spot opens with Hemsworth carrying a snake into his kitchen (something he's actually done) while his wife Elsa Pataky waits for a car, but it's the Alexa device that frightens him. The spot also cross-promotes Amazon's other Super Bowl ad for Ring's Search Party for Dogs feature, with a Ring logo briefly appearing on the Alexa devic
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