Porter’s Five Forces - The Bargaining Power of Buyer
0:38
YouTubeHarding Loevner
Porter’s Five Forces - The Bargaining Power of Buyer
In this clip of our six-part Porter Forces video series, Co-Deputy Director of Research David Glickman, CFA, explains how the bargaining power of buyers (or customers) is when buyers pit industry participants against each other to try to negotiate lower prices and/or higher quality goods or services.
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