This IKEA Commercial Made Millions Feel Guilty About Their Lamp!
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YouTubeElements Brand Management
This IKEA Commercial Made Millions Feel Guilty About Their Lamp!
Remember the IKEA lamp ad that made you sad for an old object? It aired in 2002. Directed by Spike Jonze. It showed a lonely, discarded lamp sitting by the curb. Rain pouring down. Sad music playing. Then — BAM: A man walks onscreen and says: "Many of you feel bad for this lamp. That is because you’re crazy. It has no feelings. And the new ...
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