Give the gift of the all-new Alexa . Buy an Echo Show 8 or greater for instant access. | Target

Oh, what fun! 🔔💡 All Amazon Prime members have access to the all-new Alexa today, just say: "Alexa, upgrade." You can also get access by buying a compatible Echo Device. #AlexaPlus | Amazon Alexa

This holiday, we're just vibing. 💡🎄 If you're a Prime Member in the US with an Echo Device, Alexa comes included for free with your membership. To get access to Alexa , just say: "Alexa, upgrade." Not a Prime member? Say the same phrase to Alexa to try Alexa free during Early Access. #AlexaPlus | Amazon Alexa

Let's make Christmas Eve eve-n better! 🥘 If you're a Prime Member in the US with an Echo Device, Alexa comes included for free with your membership. To enable Alexa , just say: "Alexa, upgrade." Not a Prime member? Say the same phrase to Alexa to try Alexa free during Early Access. #AlexaPlus | Amazon Alexa